Technology to Serve Physicians, Not the Other Way Around

I wrote my very first blog post almost exactly one year ago. The topic – physicians aren’t technology-averse, they are just averse to technology that doesn’t meet their needs. An article published today by the American Medical News says “For years, many advocates of information technology viewed physicians as computer-phobic Luddites, slow to adopt and benefit from health IT. As it turned out, many doctors are enthusiastic users of technology. The key is for them to find something that serves their needs, rather than being forced to bend to the needs of the technology or the institution behind it.”

I couldn’t have said it better myself (actually, I did). The article cites physicians’ adoption of mobile technology, which vastly exceeds that of the general populace (5x greater), as a primary example of physicians adopting technology. The article continues to describe the App Challenge sponsored by the American Medical Association. Any U.S. physician, medical resident or medical student is eligible to submit an idea for a physician-focused app with winners to receive a $1,000 American Express gift card, a $1,500 Apple store gift card and a round trip for two to New Orleans for the AMA House of Delegates Interim Meeting in November. Great prizes and great idea.

mHeath has definitely greased the skids for successful physician use of IT, but the common theme is applications that support their workflow will be embraced by the physician community.

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About healthitjunkie

Over the past 18 years, I've had the pleasure of experiencing healthcare as a provider, administrator, technology vendor and enthusiast. Regardless of one's perspective or position, the challenge and promise of technology to impact healthcare has never been greater or more exciting. Although I'm passionate about healthcare technology, my "real" job is as a husband and father of two who also happens to enjoy cycling as much as possible.

Posted on May 16, 2011, in physician adoption, physicians and tagged , . Bookmark the permalink. 2 Comments.

  1. Very interesting! I just forwarded this on to some doctor friends. They’re always full of ideas!

  2. Great, they should participate. Doctors are very talented when it comes to navigating their “world” and knowing what works and doesn’t. Equal part skill and equal parts survival instincts sometimes

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