The Case for Inbound Marketing
One of the better presentations I’ve seen on the case for inbound marketing comes from HubSpot. In sum, it’s better to be found by your target audience than to bother them with email and advertising. They are not only tuning you out, but they are unsubscribing from your lists. Companies need to “stop interrupting what people are interested in and BE what people are interested in.” Customers and prospects will find you so long as you are participating in the conversation with the right content and through the right channels.
This presentation itself provides a great example. Posted to slideshare over 1 1/2 years ago, it’s still being shared and receiving comments as recently as 1 week ago! That’s useful content, and we’ve all heard that content is king.