Category Archives: Apple

Top 5 Apps for The Rapture

There’s been a lot of talk lately about the Rapture. Well, mostly the talk has come from fundamentalist Christians who believe that today, May 21st, will be the beginning of the end for the world as we know it. They base this belief (and their traveling caravan of sign-wrapped vans and trucks) on 1 Thessalonians 4:15-17 in which Paul cites “the word of the Lord” about the return of Christ to gather his saints.

These groups have received a fair amount of press, and the topic has dominated Social Media trending this week, much of it mocking their prediction. Well I came across an interesting mobile app take on the Rapture from Maggie, who recommended 5 apps to try before the Rapture. Interesting idea, but too late given that the day is almost over. So I decided to modify the list a little and recommend 5 apps that might be useful after the Rapture. You don’t think Steve Jobs hasn’t already thought about that business?

1. Pandora – How else are you going to listen to all those great church hymns? And maybe a little Foo Fighters, White Stripes, Kings of Leon. Stairway to Heaven anyone (sorry, couldn’t resist)? Prefer a little more control over your music? Not a fan of someone (or something) else selecting your tunes for you based on one artist? Try MOG for the ultimate in mobile music streaming control.

2. ESPN ScoreCenter – A lot of us thought surely the world was coming to an end when the Red Sox finally won the World Series in 2004. Well, if it ever does, don’t you want to be able to check all the latest scores, stats, recaps and highlights from your favorite teams?

3. Dropbox – If you’re gonna live in the cloud, don’t you want to be able to access all of your files in the cloud?

4. Yelp – I know where to go to eat, shop, and celebrate in and around Boston. In heaven I haven’t a clue.

5. FortuneBall – I don’t know about you, but if I’m taken by surprise with the Rapture, I don’t want to be caught off-guard again. I want to know what’s going on for sure.

What apps will you bring with you when the Rapture cometh?

Post-Rapture Addendum/Bonus App

6. Bible – I forgot the User Manual.

Advertisements

An Apple A Day Keeps The Doctor Happy

Today, Manhattan Research announced that 75% of U.S. physicians own some form of Apple device while, unlike the general consumer market, the iPhone continues to dominate Android among physicians.

Overall, smartphone penetration among physicians has already exceeded earlier analysts’ projections of 81% by 2012. Why has Apple dominated the device market and why has smartphone adoption among physicians exceeded that of the general population?

The answer to why Apple is actually pretty simple – apple has the iPad while Android is still waiting for a real market entry to compete with Apple’s popular device. The iPad has captured physicians’ attention like no tablet (or device) before, and this trend is likely to continue as more EHR venders provide access to their systems on this device. Another potential reason for Apple’s dominance could be as simple as the availability of healthcare-related apps. Developers have shown a willingness to create apps on the iOS platform more often than on the Android OS. Of course this could be a chicken-egg scenario – more apps and more market share beget more vendors developing on the platform and the opposite. Whatever the reason, more vendors support iOS than do Android at this point. It’s also possible healthcare organizations prefer the closed app approval process required of the App Store. The open source nature of Android app development has lead to higher incidence of malware attacks, something healthcare organizations are sure to want to avoid.

As for why smartphone adoption among physicians continues to be higher than the general population – smartphones and tablets support physician workflow in many ways like no device before. Physicians are inherently mobile, whether simply rounding from floor to floor to lab in the hospital or traveling from hospital to different physician offices. Simply put, a smartphone or a tablet fit within a lab coat better than a laptop or a computer on wheels. Due to their screen size and form factor, these devices run applications that must focus on efficient user interaction and experience with near instantaneous “boot up” time.

Bottom line, where physicians’ are involved, smartphones and tablets appear to cure what ails EHR adoption.

Why Doctors Need Marketing Now More Than Ever

I just returned from the Diabetic Limb Salvage conference in Washington, DC. I could end this post on that note. If there ever was an example that screamed for marketing help, it’s a conference (or anything for that matter) that goes by the name of “Diabetic Limb Salvage.” But that’s actually not the entire point.

Physicians get a bad rap for a number of reasons often characterized generally as being more Dr. Evil than Patch Adams. A common explanation (not excuse) cited is that doctors walk out of med school with triple-digit debt – and that’s only from four years of study – forget that most go on to additional years of training at salaries not in-line with their level of expertise or responsibility. That would certainly challenge my disposition.

But it goes beyond simple salary implications. For the first time in history doctors are being forced to purchase and use electronic medical records (EMRs). You might think this is a good thing given the rest of the world stands in line for hours to buy the next “iThing” that Steve Jobs dreams up. But EMR technologies have not been designed the way Apple designs their products – that is to say, they have not been designed to serve the end user above all else. In addition, all specialties are at financial risk going forward, and the delta between them is shrinking. Finally, healthcare reform aims to provide benefits to nearly everyone, thereby guaranteeing an oversupply of patients for a chronically under-supplied pool of physicians. We need doctors, now more than ever.

Two things stood out to me at the DLS conference this week. First, doctors are “wicked smaht.” Yes, I always knew this having spent my career working with and/or designing products for their use. But if everyone could sit in a packed conference room watching a surgeon operate on a patient while simultaneously discussing (and debating) the merits of his approach before a panel of world-renown experts, you would get a new appreciation for just how much they really know. Secondly, doctors care very deeply about their profession and their patients. The winner of this year’s Georgetown Distinguished Achievement Award in Diabetic Limb Salvage went to Dr. Gary W. Gibbons. Dr. Gibbons was one of the more, shall we say, challenging physicians on the expert panel. Yet not five minutes later, while accepting the award, he gave an impassioned, emotional speech not about his career achievements (which are quite lengthy and impressive) but about their collective calling. He challenged everyone in the room to work together like never before on behalf of their profession, but more importantly on behalf of their patients. His conviction was as clear as the crystal award he held at the podium.

The themes of Dr. Gibbons’ speech and the dedication of those in attendance at the DLS conference should be part of the broader healthcare debate. See you at next year’s “Diabetic Limb Preservation” conference!

%d bloggers like this: